My small business did not have a web site. I have been told by many people that if I had a webpage, some place of my own on the internet that I might see an increase in sales. I did not believe that having a simple webpage was going to get the job done, so I consulted with a web design company that specializes in helping small businesses on the internet.
I own a hair salon that has three chairs, but we specialize in color and up dos. Word of mouth has done very well for us, but I knew that we could have a larger client base. After consulting with the design firm, it made sense that having even a basic webpage could exponentially increase my customer base. I made a quick outline of what I wanted on my webpage and had a second appointment with the firm to tell them what I wanted for content. After looking at my outline the designer had a webpage for me to look at the next day.
Reviewing the webpage was very exciting for me, and while I was happy with the very basic site, I wanted more. I wanted space where I could blog about the latest hair color techniques and designs, where I could post pictures of clients who loved their hair, and even a space where people could comment on my blogs and pictures.
A week after I posted my webpage, I had over five hundred visitors to the page and had a book full of new appointments for the following weeks. Today, I am now the go to salon for brides and prom goers. We usually are booked a month before prom with girls who are excited to get their up dos done in my chairs, and I have the internet to thank for all my new business.